(I don't know about the white parts. I tried to fix them, but they kept reappearing. Sorry. You can just highlight those white parts to reveal the words. :) )
Marc Lorlin Z. Navisa
Marc Lorlin Z. Navisa
2013-38337
Bachelor of Science in Mathematics
Prof. Juned Sonido
Individual Project
A Bite of
Apple
On January 29, 2007 Apple Inc. hit the bar when it unveiled
the first iPhone, mobilizing the gadget revolution. In turn, these gadgets were
integrated with the different aspects of our daily life—from home to workplace.
Since then, Apple has been an indispensable ingredient to society’s technological
recipe; however, we, the chefs, must consider utmost care as to not turn into
poison what otherwise would be a delectable delicacy.
Technological
products today have invisible and formative influence on society. Among these
products, Apple products may have the most pronounced influence. They have had
a huge impact on the society in terms of technology, economics, and social
trends. Rarely can one go without seeing somebody with one. Why is that? It is because
of two things—product line and extensive marketing. Of major concern in this
paper is the product line.
Extensive Marketing
“Soon
there will be 2 kinds of people. Those who use computers, and those who use Apples.”
(Alex 2006) Apple’s popularity is fueled by its advertising strategy. Its dense
and eye-catching slogans and commercials are strategically placed in
mass-concentrated locations.
Product Line
1. Constant innovation. It is the
product that adapts to the user’s need. One fine example is the fingerprint
identity sensor of the newborn iPhone 5s. Passwords can be forgotten, and so Apple
has made it a point for the phone to learn and recognize the user.
2. Simple design and user interface. Though subject
to constant innovation, another plus factor of the products is that the user-friendly
design is retained consistently. They have no different submenus or other ways
to display the menu; it is easy for users to reach the function which they want
to use directly and avoid confusion (Schumacher 2009).
3.
High-quality
components. Definitely, these products have an incredibly more amount of
technology than what their thin, light design says. The iPhone 5s, for example,
is the first smartphone powered by the 64-bit architecture, A7 and M7 chip.
With the superchips, it is faster than its predecessors twofold. It also supports OpenGL ES 3.0, enabling
visual effects previously possible only on computers and gaming consoles.
The M7 chip offloads work from the A7 chip, so battery life is spared.
4. Coherent hardware and software. Apple
Inc. is the only company that creates all of its hardware and software. The coherence
of the hardware and software is what steers the success of the products in
terms of performance and efficiency.
What makes
Apple products better than others is that they are made out of imagination where
technological limitations are not given a thought. The late Steve Jobs had his
creative artists tell his engineers what to do because achieving the
unimaginable was the priority one.
In sum, Apple products are a hybrid of
creativity and state-of-the-art technology.
But despite all these technological marvels Apple has
accomplished, along comes the question “What
have been sacrificed?” Human and nature's costs.
In
China, according to China
Labor Watch, a New York-based watchdog, employees are forced to work
excessive overtime in violation of Apple's 60-hour workweek limit. Employees work excessive overtime, in
some cases seven days a week, and live in crowded dorms. Some say they stand so
long that their legs swell until they can hardly walk (Duhigg, 2012).
What Apple Inc. has reached today is
representative of what technology gone loose has reached. In the end, a dead
dog or human is far more valuable than these gadgets; gadgets harm nature,
while a dead dog or human, on the other hand, becomes fertilizer.
Conclusion
Apple has been an indispensable ingredient to society’s
technological recipe; however, we, the chefs, must consider utmost care as to
not turn into poison what otherwise would be a delectable delicacy. After all,
apple is the forbidden fruit.
References:
Baron Hertzog, 2012. Apple of my Eye. http://baronhertzog.hubpages.com/hub/How-the-iPhone-Has-Impacted-Our-Culture.
March 01,
2014
Kuri Bergsen, 2013. Key Reasons for
the Success of Apple and Apple’s Effects on Society. http://www.ukessays.com/essays/marketing/key-reasons-for-apples-success-marketing-essay.php.
February 24, 2014
http://www.apple.com/iphone-5s/features/.
March 09, 2014
Charles Duhigg, David Barboza, 2012. In China, Human Costs
are Built into an iPad. http://money.cnn.com/2013/09/06/technology/apple-china-labor/.
Images used:
Sorry, I don't know about the white parts.
ReplyDeleteFirst White Part: OpenGL ES 3.0, enabling visual effects previously possible only on computers and gaming consoles.
Second White Part: In China, according to China Labor Watch, a New York-based watchdog, employees are forced to work excessive overtime in violation of Apple's 60-hour workweek limit. Employees work excessive overtime, in some cases seven days a week, and live in crowded dorms. Some say they stand so long that their legs swell until they can hardly walk (Duhigg, 2012).
Thired White Part: What Apple Inc. has reached today is representative of what technology gone loose has reached. In the end, a dead dog or human is far more valuable than these gadgets; gadgets harm nature, while a dead dog or human, on the other hand, becomes fertilizer.
You can just highlight the white parts to reveal the words. Sorry po talaga.
ReplyDelete