Marc Lorlin Z.
Navisa
2013-38337
Bachelor of
Science in Mathematics
Prof. Juned
Sonido
Individual Project
A Bite of Apple
On January 29,
2007 Apple Inc. hit the bar when it unveiled the first iPhone, mobilizing the
gadget revolution. In turn, these gadgets were integrated with the different
aspects of our daily life—from home to workplace. Since then, Apple has been an
indispensable ingredient to society’s technological recipe; however, we, the
chefs, must consider utmost care as to not turn into poison what otherwise
would be a delectable delicacy.
Technological
products today have invisible and formative influence on society. Among these
products, Apple products may have the most pronounced influence. They have had
a huge impact on the society in terms of technology, economics, and social
trends. Rarely can one go without seeing somebody with one. Why is that? It is
because of two things—product line and extensive marketing. Of major concern in
this paper is the product line.
Extensive
Marketing
“Soon there
will be 2 kinds of people. Those who use computers, and those who use Apples.”
(Alex 2006) Apple’s popularity is fueled by its advertising strategy. Its dense
and eye-catching slogans and commercials are strategically placed in
mass-concentrated locations.
Product Line
1.
Constant innovation. It is the product that adapts to the user’s
need. One fine example is the fingerprint identity sensor of the newborn iPhone
5s. Passwords can be forgotten, and so Apple has made it a point for the phone
to learn and recognize the user.
2.
Simple design and user interface. Though subject
to constant innovation, another plus factor of the products is that the
user-friendly design is retained consistently. They have no different submenus
or other ways to display the menu; it is easy for users to reach the function
which they want to use directly and avoid confusion (Schumacher 2009).
3.
High-quality components. Definitely, these products have an incredibly
more amount of technology than what their thin, light design says. The iPhone
5s, for example, is the first smartphone powered by the 64-bit architecture, A7
and M7 chip. With the superchips, it is faster than its predecessors twofold.
It also supports OpenGL ES 3.0, enabling visual effects previously possible
only on computers and gaming consoles. The M7 chip offloads work from the A7
chip, so battery life is spared.
4.
Coherent hardware and software. Apple Inc. is the only company that creates
all of its hardware and software. The coherence of the hardware and software is
what steers the success of the products in terms of performance and efficiency.
What makes
Apple products better than others is that they are made out of imagination
where technological limitations are not given a thought. The late Steve Jobs
had his creative artists tell his engineers what to do because achieving the
unimaginable was the priority one.
In sum, Apple
products are a hybrid of creativity and state-of-the-art technology.
But despite all
these technological marvels Apple has accomplished, along comes the question “What
have been sacrificed?” Human and nature’s costs.
In China,
according to China Labor Watch, a New York-based watchdog, employees are forced
to work excessive overtime in violation of Apple's 60-hour workweek limit.
Employees work excessive overtime, in some cases seven days a week, and live in
crowded dorms. Some say they stand so long that their legs swell until they can
hardly walk (Duhigg, 2012).
What Apple Inc.
has reached today is representative of what technology gone loose has reached.
In the end, a dead dog or human is far more valuable than these gadgets;
gadgets harm nature, while a dead dog or human, on the other hand, becomes
fertilizer.
Conclusion
Apple has been
an indispensable ingredient to society’s technological recipe; however, we, the
chefs, must consider utmost care as to not turn into poison what otherwise
would be a delectable delicacy. After all, apple is the forbidden fruit.
References:
Baron
Hertzog, 2012. Apple of my Eye. http://baronhertzog.hubpages.com/hub/How-the-iPhone-Has-Impacted-Our-Culture.
March 01, 2014
Kuri
Bergsen, 2013. Key Reasons for the Success of Apple and Apple’s Effects on
Society. http://www.ukessays.com/essays/marketing/key-reasons-for-apples-success-marketing-essay.php.
February 24, 2014
http://www.apple.com/iphone-5s/features/. March 09, 2014
Charles
Duhigg, David Barboza, 2012. In China, Human Costs are Built into an iPad. http://money.cnn.com/2013/09/06/technology/apple-china-labor/.
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